劉雯火速撤代言，Coach說話了

2019/08/12 13:03

Coach因為這件T-shirt，引來中國網友抵制。（翻攝自網路）

〔記者林欣若／台北報導〕美國精品品牌Coach去年推出一款T-shirt，上頭將香港和台灣視為國家，如今被中國網友搜出抵制，逼得Coach新任代言人劉雯發表聲明，終止與Coach的合作關係，而Coach稍早也在官方IG發表聲明，表示「尊重中國主權與領土完整」。

Coach聲明中表示，去年五月發現這件T-shirt引發爭議後，便全面下架，必致力避免類似紛爭發生，強調Coach在中國經營長久，非常重視中國市場。雖然Coach立刻發出這份討好中國市場的聲明，不過底下網友留言並不買帳，有人覺得道歉不夠誠意、有人批Coach只想賺人民幣，品牌在政治議題下，變得裡外不是人。

劉雯發表聲明，與Coach終止合作關係。（翻攝自網路）

Coach在IG發表的完整聲明如下：

Coach respects and supports China’s sovereignty and territorial integrity.

In May 2018, we found a serious inaccuracy in the design of a few T-shirts. We immediately pulled those products from all channels globally. We also reviewed our entire assortment to ensure compliance, and have strengthened our internal product development process to avoid the occurrence of a similar issue in the future. We are fully aware of the severity of this error and deeply regret it.

We have also taken immediate action to review and correct relevant website content.

Coach is dedicated to long-term development in China, and we respect the feelings of the Chinese people. We will continue to strive to provide exceptional products and service to Chinese customers.